Marketing in action – theory, practice and education

Marketing is one of the fastest growing areas of academic and practical economics in recent decades. Like any academic discipline that focuses primarily on real-world application, the connection between theory and practice is extremely strong in marketing, and very often the practice is ahead of the theory. This is true because, eventhough the theory seeks to find and provide in-depth answers to complex and intricate questions, in practice immediate solutions are needed to overcome emerging problems and challenges.